Ikea-phenomena

This is an old picture taken 6 months ago. Now explain this if you dare, why is it a messy bed in Ikea looks nice and cosy, but a messy bed at home looks uninviting and off-putting?? Happy Toosday everybody. I was a little doped out this morning due to a certain leaky nose of mine.( Most annoying)  It's a 4-day week:)